Korean electronics giant Samsung has been reimagining the role, appearance, and functions of home appliances for our generation and beyond. It has been pushing boundaries in innovation and strategy, leading to functionally exciting décor and lifestyle. To strike a chord with newlyweds and those looking to move their apartment or home, Samsung has devised the Bespoke Rug campaign.
Under the unique campaign, rugs are produced and presented to help you plan your space with ease. Envisioned for couples to ease simulation of measurement and installation by simply laying the rug; these come with the same floor area and measurement as the actual floor area of an appliance in the company’s Bespoke range.
The Bespoke Rugs replicate the same dimension as an actual Bespoke refrigerator or washer’s floor size. The rugs let you imagine the interior in advance and understand how much space the actual appliance would occupy so you can plan your space better. In a mutual benefit, the customer and brand can enjoy a reduction in return trips of home appliances that do not fit aptly.
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For the Bespoke Rug campaign, a total of ten types of rugs, with as many product variations have been designed. Each one matches a Bespoke appliance such as a Bespoke refrigerator, Bespoke AI washer, Bespoke Cube air purifier, The Serif TV, Bespoke Jet AI robot vacuum, and more. Each rug has a tag with a unique QR code that directs customers to Samsung online shop for ordering the product – they have finalized – hassle-free.
Since this is an exclusive campaign, the Bespoke Rugs will be provided to participants in the Samsung Newlyweds program – an event that runs from August 16, 2023, through November 30, 2023. Newlyweds looking to redesign their homes with the Samsung Bespoke range can apply for the campaign through an event page on the Samsung website.
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