The Pantone Color of the Year 2025 is officially announced and it is one of the warmest hues. Pantone has named the “evocative soft brown” Mocha Mousse its color of the year. PANTONE 17-1230 Mocha Mousse is a warming, brown hue that immediately evokes imagery of delectable whipped chocolate and coffee while threading the connection with the desire for comfort and warmth.
Talking about the shade selection, Leatrice Eiseman, Executive Director Pantone Color Institute, said, “Underpinned by our desire for every day pleasures, PANTONE 17-1230 Mocha Mousse expresses a level of thoughtful indulgence. Sophisticated and lush, yet at the same time an unpretentious classic, PANTONE 17-1230 Mocha Mousse extends our perceptions of the browns from being humble and grounded to embrace aspirational and luxe.”
Pantone Color of the Year predicts emerging color trends based on what has been popular in the past year. This past year, soft brown hue has dominated the fashion runways. Major fashion houses experimented with different shades from rich caramel and deep toffee brown to light fawn hues.
“In addition to that we have to do a lot of homework on what is happening in the world of art, technology, sports, and fashion. What color artists are gravitating to is also taken into account,” Eiseman told Homecrux while discussing Pantone’s process of choosing the color of the year.
Pantone selects a color annually that seems to be representative of the cultural moment. While the industry has been divided over previous selections of Fuzzy Peach, Viva Magenta, and Very-Peri, for the first time in a couple of years, Mocha Mousse seems to be the apt pick. It feels grounded in the current relevance, the quiet luxury of comfort and decadence that the shade represents.
According to Pantone, the 2025 color “empowers you to create moments of luxury that may be intimate in scale but can extend a sense of indulgence throughout the day.”
Laurie Pressman, Vice President of the Pantone Color Institute, said, “For Pantone Color of the Year 2025, we look to a mellow brown hue whose inherent richness and sensorial and comforting warmth extends further into our desire for comfort, and the indulgence of simple pleasures that we can gift and share with others…The name of the color is always quite important to the feeling that we want to convey. If you notice it’s mousse, there’s a lightness to it. And we’ve seen this shift over the past years into more vaporized or light-feeling colors.”
Pressman further elucidated that Mocha Mousse is perfect to describe the “me moments.” It infuses the essence of cacao, chocolate, and coffee, indicative of a well-deserved treat. The aptly named color can function alone or serve as a flexible base with a wide range of spectrum and applications across all color-oriented industries such as fashion, technology, and interior design.
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