For someone who has watched the Lord of the Rings growing up, this classic is not just a movie but an emotion. We have been part of each character’s journey through Middle-earth full of magic, malice, and of course, orcs, but we have also cried and held our hearts as Frodo and Samwise Gamgee (our brave hobbits from The Shire) make their way to Mordor to destroy One Ring. Taking us back on a journey to Middle-earth, LEGO Icons the Lord of the Rings: The Shire (10354) movie memorabilia set reenacts the lore of bravery, friendship, and the triumph of good over evil.
“No admittance except on party business,” the LEGO’s much anticipated 10354 The Shire set captures the playfulness and mischief of one of the movie’s pivotal characters, Bilbo Baggins’ eleventy-first birthday party. Apart from Bilbo Baggins, the set includes eight more characters from the trilogy: Frodo, Mrs. Proudfoot, farmer Proudfoot, Merry, Pippin, Rosie, Samwise, and Gandalf the Grey.
This 2,017 set also includes a highly detailed Bag End where “In a hole in the ground there lived a hobbit.” The detailed Bag End is completed with an opulently furnished interior of Bilbo Baggin’s home, including his study parlor and a book, which can be displayed open or closed, and an entry hall.
The interior gets more interactive for the fans, as it enlivens a few scenes from the trilogy. Yes, you heard it right. In Bilbo’s fireplace, you can watch the ring reveal itself after it gets thrown into the fire. The fun doesn’t end here, LEGO 10354 The Shire set also includes a stage where Bilbo gives his farewell speech and suspiciously vanishes after putting on the One Ring. And how can we forget the dragon firework scene, which can also be recreated. These scenes from the movie come alive simply at the turn of a dial.
LEGO takes the grandiosity of this Icons The Lord of the Rings: The Shire building set to another level with intricate movie details, which consists of the ‘disturber of peace’ Gandalf the Grey’s horse and cart, his crazy firework dragon, and party tree. And yes, our chaotic duo Merry and Pippin with their blown-up faces, almost gusted up the party and had their ‘second breakfast’ canceled forever by Gandalf (not really).
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As if the building set isn’t enough to enamor us, LEGO brings Sean Astin, who portrayed Samwise Gamgee in the trilogy to celebrate Middle Earth. In collaboration with the LEGO Group, Astin stars in a mini film, rejoicing the release of the LEGO Icons The Lord of the Ring: The Shire set. The short film captures the spirit of Hobbiton and its simple life, having all the hobbit-hole dwellers sprung in giddiness.
This iconic LEGO set is designed for adults and comes with printed and digital building instructions for fans to experience their Middle-earth adventures. It is a true collector’s item and will be available for LEGO Insiders from April 2, 2025, and for all from April 5, 2025, at LEGO website and stores for just $270.







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