The 63rd edition of Salone del Mobile.Milano will take place earlier than usual this year from April 8 through April 13, 2025, and most of us are excited to explore the latest at the world’s most important design fairs. It will feature more than 2,000 exhibitors from 37 countries (38 percent from outside of Italy), 148 brands, both first-timers and returnees.
The mega fair will be held in 169,000 square meters of exhibition space. Over 32,000 square meters is designated for the Euroluce biennial, which will feature more than 300 brands from 25 countries. SaloneSatellite will also be presenting 700 designers under 35 and 20 international schools and universities.
This year, the event will focus more on industrial manufacturing, sustainable innovation, and emotional intelligence. Under the theme of “Thought for Humans,” the fair will feature a number of exhibitions, installations, product launches, open showrooms, tours, talks, and parties. Before the fun begins, here are a few highlights you should particularly know about if you are planning on visiting Milan for Salone del Mobile 2025.
Thought for Humans
The new communication campaign for Salone del Mobile.Milano 2025 is “Thought for Humans,” which emphasizes human-centered design, sustainability, and craftsmanship. Authored by American photographer Bill Durgin, his images showcase the fusion of human forms, materials, and design and how user experience relates to it. To convey the message, Milan’s trams are covered with the campaign’s visuals along with displays in airports, train stations, and metro hubs.
The Euroluce International Lighting Forum
The biennial Euroluce lighting exhibition returns with the debut of ‘The Euroluce International Lighting Forum’ to debate the major themes of lighting design. Directed by Annalisa Rosso in collaboration with APIL, the two-day event comprises six masterclasses, two round tables, and two workshops led by lighting designers, architects, scientists, creatives, and professionals for the theme “Light for Life, Light for Spaces”.
Some names to contribute to the program are Robert Wilson, DRIFT, A.J. Weissbard, Marjan van Aubel, and Kaoru Mende. This event will explore light not just for technological value but also for its impact on people and living spaces of the future.
MOTHER
American theatre director Robert Wilson will be kicking off the 63rd edition of Salone with a “MOTHER” installation dedicated to Michelangelo’s “Rondanini Pietà.” It will be a 30-minute sequence of music, light, and images in a continuous loop that will share a creative narrative with a strong emotional and aesthetic impact. The installation will feature music by Estonian composer Arvo Pärt’s Stabat Mater, a medieval prayer in vocal and instrumental versions.
The Forest of Space Arena
Designed by Japanese architect Sou Fujimoto, this exhibition space will host the Euroluce International Lighting Forum. The project—The Forest of Space Arena—curated by VIV Arts uses vertically arranged natural pine beams inspired by forests’ layered design. The Arena embraces the principles of biophilic design, integrating nature into architecture.
La Dolce Attesa
For Salone del Mobile 2025, Oscar-winning filmmaker Paolo Sorrentino has created the installation “La Dolce Attesa” (The Sweet Wait), a timeless space inspired by the concept of waiting and destiny. It is designed in collaboration with set designer Margherita Palli. Sorrentino sees it as a waiting room that doesn’t confine you but lets you move freely. This installation is a story of images, sounds, and breaths, capturing the universal feeling of waiting.
Villa Heritage by Pierre-Yves Rochon
French architect Pierre-Yves Rochon designed this installation with the motive to combine heritage with a modern touch, highlighting the value of time and experience in interior design. He wants to use luxury not just for beauty but also for a multisensory experience of harmony, culture, and timeless appeal.
He created the Villa Héritage in a square shape, as a silent meeting place with multiple rooms – each with a different theme. The white room turns light into visual art, the winter garden reflects Italian landscapes, and the red salon mimics the looks of Italian opera. The plum library honors literature, while the central patio has an Alpange piano showing the designer’s passion for music.
SaloneSatellite
As always, the talent of under 35 designers will be showcased under the 26th edition of SaloneSatellite. These 700 designers and 20 design schools will explore the theme “New Craftsmanship: A New World.” The candidates are selected by a committee comprising leading figures from the worlds of design, architecture, media, and education. All the prototypes from these candidates will be exhibited in a separate exhibition. In other events, Robert Wilson will also visit the stand of the PRATT Institute, Brooklyn Campus, to pay homage to his Alma Mater.
Design Kiosk
This temporary public exhibition space by DWA Design Studio in Piazza della Scala will feature books, magazines, and design showcases. The 2025 edition, moderated by journalist Serena Scarpello, will see speakers such as Piero Lissoni, Federica Biasi, Giulia Ricci and Alessandro Valenti, Aldo Cibic, Stephen Burks and Malika Leiper, Olimpia Zagnoli and Pietro Corraini, sharing their creative vision to spread the culture of design.
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